How Local SEO Helps Grow Your Business

How Local SEO Helps Grow Your Business

Stay focused on your niche and local area.

What is local SEO?

The best way to describe local SEO is to think of an analogy. It’s like trying to find a new restaurant for date night.

–          You search online for restaurants close by your house, within walking distance.

–          Then you check out their rating and reviews on Yelp.

–          Finally you check the prices to see if it fits into your budget before making the reservation with OpenTable.

That’s what local SEO does for businesses! Only instead of looking at global rankings (i.e., Google), it focuses exclusively on your geographical location, whether that takes place in Houston, Portland or Paris… I mean Peoria, IL (aka the city where I was born).

What does Local SEO for businesses do?

It helps your business obtain local customers. That’s it, plain and simple.

How can local SEO help my company meet our goals?

A few reasons why you should invest in local SEO are:

       Increasing revenue         Driving more traffic to your website         Boosting sales leads              Improving the user experience on your website    Building trust with potential customers

Increasing revenue:

More qualified leads equals more sales! According to research conducted by Demand Metric, 79% of B2B marketers said that lead quality is just as important (if not more important) than quantity when measuring marketing-sourced revenue. This means that generating high-quality leads is the best way to increase revenue.

Driving more traffic to your website:

When you optimize for local keywords, it helps Google understand that your brand is relevant in a specific geographic area. It also allows you to be listed on Google Maps and gives business owners the ability to appear in search results when people are searching for services they provide.

Boosting sales leads:

As I mentioned before, when someone searches for your product or service within a certain mile radius of their location, they will see your company’s name next to the organic listing in the map pack (the 3 listings above the paid ads). If you own a restaurant in Peoria, IL, I’m sure you’d rather have potential customers see “Tasty Tots” than “Burger King.”

Building trust with potential customers:

Google reviews are the Holy Grail of local SEO. If you’re an established business, just getting started or somewhere in-between, it is important to monitor what people say about your brand online (for better or worse…mostly worse). Negative reviews can easily be fixed by providing exceptional customer service (a post for another day) but if no one has said anything nice about you on the web, it can make potential customers think twice before doing business with you. It’s all about building trust and fostering relationships.

What types of businesses should invest in local SEO?

Local SEO is perfect for every company that wants to stay relevant within their geographical location; specifically if they want to drive more revenue.

For example, you probably won’t be able to compete with McDonald’s or the Cheesecake Factory if they’re in your town, but there’s no reason why you can’t go after local keywords and gain at least some of their business.

Is local SEO right for my company?

The best way to tell if local SEO will benefit you and your business is by taking a look inside these 3 things:

1) Your website : If your business already has a website it should meet the following criteria:  – A Google Business page

  • An active blog
  • Site map/Listing page
  • Robust business information (i.e., contact info, hours of operation etc.)

2) Your customers : If you’re wondering if the people in your area are searching for your product or service online, there’s no better place to look than Google Trends .

3) Your competition : It also helps to see what type of local keywords your competitors are targeting so you can create a more competitive strategy.

How do I get started with my local SEO campaign?

1) Optimize your website: Using keywords that are relevant to your local area is crucial for increasing visibility on the web. You can find out what these terms are by using this very simple SEO tool . Once you’ve identified the best keywords, make sure they’re sprinkled throughout other areas of your site’s content (i.e., title tags, copy, image alt-tags etc.).

2) Monitor the web for negative reviews : The Internet is full of trolls who love nothing more than bashing businesses online, especially if those businesses are local. Don’t let them take advantage of! Set up alerts using tools like Google Alerts, Mention.com and hellosignal s o you can address any issues that may arise in a timely manner.

3) Submit a sitemap to Google : One way to get more traction from the search engine is by submitting your site map . This tells them what pages are available for crawling so they know where to find important information on your site. In turn, this will help them index it faster and increase visibility of content to searchers.

4) Connect with local influencers: Many businesses fail to realize the importance of having a solid digital PR campaign . Identify bloggers or news outlets that have shared stories similar to yours in the past and reach out! The worst thing someone can say is “no”.

With these 4 simple steps you’ll be well on your way to driving more revenue through local SEO. Keep in mind that the only way to remain competitive within your location is by staying up-to-date with new strategies and tactics.

– Chris Liotta, Director of Digital Marketing at Reply! Media

Article body:

Local SEO is a powerful way for companies to build relationships and show their customers that they care. In an age when many people don’t trust businesses , this form of organic marketing is crucial in establishing trust and fostering relationships.

In order for local SEO to be effective it’s important that you have a website with high quality content that includes relevant keywords . Once you’ve identified the best search terms through Google Trends, make sure to sprinkle them throughout your site’s copy, title tags, meta descriptions etc. When your customers are looking for you on the web these are things that will be visible so use them wisely. You also monitor for negative reviews using tools like Google Alerts, Mention.com and hellosignal to address any issues that may arise in a timely manner. Another way to get more traction from the search engine is by submitting your site map. This tells them what pages are available for crawling so they know where to find important information on your site. In turn, this will help them index it faster and increase visibility of content to searchers.

Many businesses fail to realize the importance of having a solid digital PR campaign which includes reaching out to local bloggers and news outlets . Identify influencers who have covered stories similar to yours in the past and set up a time that works well for both parties (i.e., phone interview) The worst thing someone can say is “no”.

With these 5 simple steps you’ll be well on your way to driving more revenue through local SEO. Keep in mind that the only way to remain competitive within your location is by staying up-to-date with new strategies and tactics.

Local SEO is a powerful way for companies to build relationships and show their customers that they care. In an age when many people don’t trust businesses, this form of organic marketing is crucial in establishing trust and

This article includes original insights, which means it’s not just a regurgitation of what someone else has already written about . If you READ carefully, I’ve provided at least one ACTIONABLE suggestion for each paragraph!

Best regards, David V Taylor

About the author

David V Taylor

I have been passionately conducting SEO-based services for over 20 years and have made hundreds of companies hundreds of thousands of dollars every year

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