Local SEO at a glance
Some of the key elements of Local SEO include:
- Utilizing Google Business Profile to manage your online presence
- Building high-quality citations to establish your business’s online authority
- Optimizing your website and directory listings for local search terms
- Building reviews and reputation management
- Appearing in the “Google’s 3-Pack” or “Google Map Pack”
- Monitoring and responding to online reviews to maintain a positive reputation
- Google Business Profile Products & Services
- Posting regularly keeps you ranking
- Local SEO FAQs
Improve Your Local Search Rankings with Our Comprehensive Local SEO Services
Attract more customers to your business with our targeted Local SEO and citation building strategies. We will conduct a thorough analysis of your current online presence and develop a customized plan to improve your visibility in local search results. From keyword research to on-page optimization and directory submissions, we have the expertise to boost your local search rankings. Additionally, we will focus on building high-quality citations that will help you to establish your business’s online authority and increase your chances of appearing in the “Google’s 3-Pack” or “Google Map Pack”.
What citation building can do for you
One of the key elements of our Local SEO strategy is building high-quality citations for your business. Citations are mentions of your business name, address and phone number on other websites. By ensuring that your citations are accurate and consistent, we can help to establish your business’s online authority, and increase your chances of appearing in the coveted “Google’s 3-Pack” or “Google Map Pack” – the top three local results in Google maps. This can be boosted further by using Google Map Pack ads.
Optimizing your website and directory listings for local search terms
We make sure your business gets full local business visibility.
Optimizing your website and directory listings for local search terms is a crucial aspect of Local SEO. This includes incorporating relevant local keywords in your website’s content, meta tags, and title tags, as well as ensuring that your business’s name, address, and phone number (NAP) are accurate and consistent across all platforms. By doing so, you increase the chances of your business appearing at the top of search engine results when people in your local area search for products or services like yours.
Why Local SEO Matters
Reviews & Reputation
Reviews and reputation management are crucial components of Local SEO, as they significantly impact a customer’s decision-making process and can greatly influence a business’s online visibility. Positive reviews and a strong reputation can establish a business’s credibility and authority, making it more likely that customers will choose that business over competitors.
Bad online reviews can be devastating for a business. Just one 1-star review on Google could cause your company’s reputation to plummet overnight, and the effects of this type of negative publicity may linger indefinitely.
A bad online rating doesn’t just affect you short term; it hurts your brand in the long run too.
Monitoring & Responding
To maintain a positive reputation and optimize Local SEO, it’s essential to regularly monitor and respond to online reviews. Prompt and professional responses to negative reviews can demonstrate to potential customers that a business cares about their experience and is willing to address any issues that may arise. Additionally, actively seeking out reviews from satisfied customers and encouraging them to leave feedback on popular platforms such as Google, Yelp, and Facebook can help to build a strong reputation and improve Local SEO.
Get on the Map
Did you know that out of of all searches conducted, 30 percent of searchers click on the Map Pack? Our customers get more Map Pack clicks for the search queries that matter.
Getting on the map, specifically Google Maps, is important for Local SEO because it can greatly increase a business’s visibility in local search results. When people search for products or services in a specific area, Google Maps displays a map with relevant businesses in that area, known as the “Google Maps Pack” or “Google’s 3-Pack”. Being featured in this map pack can greatly increase the chances of a business being found by potential customers.
Additionally, being featured in the map pack can also increase a business’s online authority and credibility, as it shows that the business is a legitimate and well-established presence in the community. Furthermore, when a business appears in the map pack, it also allows for features such as directions, reviews, and photos to be displayed which can provide valuable information for potential customers and increase the chances of them visiting the business.
Google Business Profile Products & Services
Showcase your products and services
Google My Business is a great way for businesses to promote their products without having to navigate away from what they are doing. With the “Products” section on GMB, it has never been easier or more convenient than ever before!
One of the key features of GMB is the ability to add and manage information about a business’s products and services.
When setting up or managing a Google Business Profile listing, businesses can add information about their products and services, including descriptions, photos, and prices. This information can be displayed to potential customers when they search for related products or services on Google. By providing detailed and accurate information about a business’s products and services, GMB helps to improve the customer’s experience and increase the chances of them visiting the business.
With the Services list, customers can see exactly what you offer and how much it costs. They no longer have to guess from your website or ask if they are unsure of a price for something.
Never before has it been easier for your clients to find your products and services. Once set up correctly, customers browse through your service offerings or product catalogues!
Regular Posting to keep you ranking
Regular engaging GMB posts keep you relevant.
Here’s a great way to get your business noticed in Google Maps. Did you know that these posts have been shown to increase map pack rankings? Plus, they offer an opportunity for businesses of all kinds and sizes across various industries to display messages directly on search results pages.
Google has confirmed that the majority of GMB posts are removed within seven days – with a few exceptions, like upcoming events. This helps keep content fresh and relevant for end users so they don’t have to see outdated information when searching your business name online. Google SEO Pros write regular posts every week to help you stay in touch with potential clients who might be looking up info on what’s happening at your place!